Dan Varroney
President and CEO
dan@potomaccore.com
703.878.8786
Dan Varroney is a #1 Amazon Best Selling Author, and a partner to policymakers, trade associations, and small businesses nationwide. He has served for over twenty-one years as an elected official, helping to achieve policy wins in stabilizing taxes, improving emergency response, and reducing crime. Dan is the founder of Potomac Core, which provides strategic consulting for trade association transformation and industry-focused partnerships.
In addition to his current Amazon Best Selling book Rethinking Economic Growth, Dan authored Reimagining Industry Growth, which discusses the potential strength and value of effective strategic partnerships. Working at the National Association of Manufacturers for twenty-three years, Dan has consistently been recognized as an
effective resource and influential advocate for manufacturers across the industry. Dan is the founder of the Strategic Guidance Lab, which guides over fifty trade association CEOs through complex economic challenges. He is a sought-after expert who has appeared on Real Clear Politics, FOX Business, Fox News, CNBC, MarketWatch, and more.
He is also a former elected official serving as a Village Council Member, Palatine, Illinois. During his twenty-two years of service, he collaborated with other elected officials, a citizen’s advisory council and staff to reduce police, fire, and paramedic response times, increase commercial revenues, improve Palatine’s Bond Rating to AA+, and stabilize property tax rates.
He graduated from The Catholic University of America with a Bachelor of Arts degree and holds a Certificate in Leadership and Team Effectiveness from the Yale School of Management. He is also a member of the American Society of Association Executives (ASAE). Dan and his wife, Jeanine, live in Manassas, Virginia.
David Rehr, Ph.D.
Research Director
david@potomaccore.com
703.878.8786
David is Professor, The Schar School of Policy and Government, George Mason University. Before that he served as President and CEO of the National Association of Broadcasters (NAB). President of the National Beer Wholesalers Association (NBWA), Chief House Lobbyist, National Federation of Independent Business (NFIB), after working as a professional staff member to the U.S. House of Representatives Small Business Committee and for former member of Congress, the Honorable Vin Weber (MN).
He is a leading researcher on the association sector; coauthor of Association CEOs: Leading through Change (2016), Diversity and Inclusion: Core Values Among Associations (2017), and Association and Nonprofit Boards: Maximizing Effective Service (2017).
David has also released several eBooks, including, Creating the Right Association Culture, which outlines practical ideas to build an exceptional association organization, and, Eight Traits of Exceptional Association CEOs, that looks at traits of association CEO success. His most recent eBook, Cutting Through Congressional Clutter: Proven ideas and tips to gain influence and be heard, has received enthusiastic reviews.
He serves as host of CEO Update’s awarding winning series, Association Newsmakers and is a member of American Society of Association Executives.
David is a graduate of St. John’s University with a BS, Business Administration, and he received a PhD, Economics, George Mason University.
Research Team
Jon Kulok
Research Director
Jon Kulok is a Market Research Consultant, and he has spent 30 years in the survey research field developing strategic quantitative and qualitative research for clients in the corporate, political, and non-profit sectors.
Jon has developed, executed, and analyzed strategic market research studies for such diverse companies as Citrix Systems, California Dental Association, Sprint/Nextel, and ESPN.com. Whether working on a branding study for a global corporation, a usability test for a start-up, or measuring loyalty and predicting retention for a membership association, Jon brings a combination of industry experience, statistical know-how, and business savvy to each job. Many clients continue to seek him out for advice long after their studies are completed.
Jon began his marketing research career at Peter Hart Associates, followed by almost a decade as an analyst for The Mellman Group. He founded Edge Research in 1997 because he was interested in using new methodologies to get better information to clients faster and for less money.
Over the last few years, Jon has served on the boards of two start-up technology companies, Viral Media Productions and CimSuite.
Gayle Vogel
VP and Senior Research Analyst, Edge Research
With over 25 years of experience and hundreds of successful client engagements, Kalorama Research is committed to delivering thoughtful research design, collaborative and responsive service, and high-quality insights to move organizations forward with confidence.
Expertise in a range of traditional and innovative market research methodologies, e.g., customer segmentation, value proposition, behavioral/driver analysis, product pricing and packaging, tradeoff analysis
Experienced in quantitative and qualitative research; conducted 1000s of focus groups and in-depth interviews, developed and executed 100s of custom surveys. Completed focus group moderator training coursework with RIVA Market Research.
Design research to inform brand strategy, advertising or issue advocacy campaigns, messaging and communications, donor or customer retention and acquisition, product development and pricing, and to measure and track brand strength or campaign effectiveness
