3 Core Strategies to Win New Members. Long gone are the days when corporations join Associations on the basis of “good citizenship.” The severe downturn resulted in high volume dues reductions and membership cancellations across the board. While some signs in the economy are promising, the recovery is not as robust as many had hoped.…
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Is Your Association a Market Leader?
Is Your Association a Market Leader? Legendary business leader and former GE Chairman and CEO Jack Welch said ” if you don’t have a competitive advantage, don’t compete.” Rightly so, Market Leaders consistently leverage their marketing prowess to dominate the sectors in which they serve. Failure to lead and compete effectively will result in a…
Association Member Pain Points
Association Member Pain Points. Growth focused Associations utilize data as a foundation to deliver programs and services to members. While member survey outreach varies among Associations, what’s clear is how important this data is in helping organizations assess its uniqueness and relevance. The Technology Association of Georgia, www.tagonline.org, for example, surveys it’s members annually to…
Core Pillars Drive Association Growth
Core Pillars Drive Association Growth. For an Association to grow membership 600% in 8 years means data driven strategies, establishing core connections and member engagement are all part of the equation. For the Technology Association of Georgia, www.tagonline.org, it starts with annual member research, a strong Board of Directors and it’s culture of always looking…
Associations and Leading from Your Heart
Leading from your heart. Growing up we all learned that not everyone could lead. Everyone heard the reference “Many are called but few are chosen” (Matthew 22:14). Time and again many are reminded leadership is special, it means helping people. Organizations including Associations, Community Groups or Political Parties are all important because they had a…
Innovation Author Helps Associations
Innovation Author. John M. Bernard, Chairman and Founder, Mass Ingenuity, www.massingenuity.com will serve as a Contributor on the Potomac Core Consulting Blog. Bernard is also the Author of Business at the Speed of Now. He is also an experienced executive (CEO, SVP Operational Excellence, Founder, Chairman), consultant, speaker and outspoken advocate for the elimination…
Association Growth and Retention
Association Growth and Retention. What’s the most effective road to consistent dues growth? Member Retention. Why? Because member retention reflects the best barometer of value received, member engagement and an Association’s relevance. The most satisfied or dissatisfied members don’t hesitate to share their ROI or their dissatisfaction when they speak with other members, prospective members…
3 Steps to Culture of Innovation at Associations
3 Steps to Culture of Innovation at Associations. Associations face a growing demand to customize programs, benefits and services for members. “Mass Customization” is a reality says John M. Bernard, a noted Author and founder and Chairman of Mass Ingenuity www.massingenuity.com. In his Book “Business at the Speed of Now” Bernard emphasizes that in a…
Innovation Drives Double Digit Association Growth
Innovation and ROI Drives Double Digit Association Growth. Revenue growth is challenging in any environment. Regardless, constant innovation helped Gregory Casey, President and CEO, BIPAC http://www.bipac.net/(Business and Industry Political Action Committee) achieve double digit revenue growth and membership growth over the past decade. Changed the Game BIPAC delivers grass roots tools to help Corporations and Associations…
Driving Association Revenue Growth
Driving Association Revenue Growth. Board Participation is key.Company Executives are busy and in a number of cases expect Association staff to deliver revenue. Yet, there are examples where Board Members are very helpful in driving revenue. In certain situations, Boards help retain and recruit members and sponsors and the results are impressive. Could the paradigm change at…