Can 1 Core Strategy Reverse One Society’s Fortunes? For SPI, the Society for the Plastics Industry, the 2009 recession presented an open window of opportunity. Data driven strategies, and competitive assessments started the organization’s transformative and difficult process. Embrace the Future SPI’s leadership team seized upon their opportunity to develop what authors Chris Zook and Jim…
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3 Ways One Association Thrives In A Shrinking Industry
3 Ways One Association Thrives In A Shrinking Industry. Industry consolidation, a byproduct of global competition, can sometimes hamper an Association as it tries to secure the resources it needs to advocate effectively for it’s members. However, for organizations like the American Coatings Association, http://paint.org/, a consistent mission focus helps to satisfy and engage members…
Can 2 Pain Point Strategies Drive One Society’s Revenue Growth?
Can 2 Pain Point Strategies Drive One Society’s Revenue Growth? Pain point strategies continue to help Associations and Societies deploy services that help companies survive and thrive. Just ask Lawrence D. Sloan, President & CEO, Society of Chemical Manufacturers & Affiliates (SOCMA)( http://www.socma.com/). From his arrival at the 200+ member specialty chemical manufacturing organization through today, Sloan…
3 Goals Transform an Association Business Model
3 Goals Transform an Association Business Model. It’s never easy to embrace the hardships of a historic recession or its aftermath. However Tom Dobbins, President at Arlington, Virginia based American Composite Manufactures Association (http://www.acmanet.org/) (ACMA) seized a key moment in time. Dobbins and his team succeeded in closely aligning their organization with its small and large…
1 New Strategy Revolutionizes Association Member Engagement
1 New Strategy Revolutionizes Association Member Engagement. Implementing a board mandate, Security Industry Association (http://www.securityindustry.org), CEO Don Erickson encourages industry collaboration throughout the Association’s landscape. The strategy is reflected in programs and services and visibly connects the Association’s business model to member business objectives. Financial performance metrics reinforce this approach: retention, new members and event participation…
Association CEO Nails Critical Member Engagement Question
Association CEO Nails Critical Member Engagement Question. As the economy grows at what some economists call a “snail’s pace,” an Association CEO who knows the right question to ask is worth their weight in gold. Just ask Julia Hamm, the energetic and passionate President & CEO of a dynamic enterprise, the Solar Electric Power Association www.solarelectricpower.org. In…
3 Critical Member Engagement Questions
3 Critical Member Engagement Questions. While CEOs and senior managers define member engagement differently, they all agree it’s an important component of their future strategy. With ongoing Washington, DC gridlock and a low growth economy, Associations and Societies see member engagement as an opportunity to best connect members to their organizations. Have You asked the…
Member Engagement: Call to Action
Member Engagement: Call to Action. Three organizations, Potomac Core Consulting, Vertical Leap Consulting and icimo are joining forces to conduct a Member Engagement Strategies Survey. Unlike any other to date, the survey focuses on Member Engagement as a game-changing growth strategy. The primary objective of the survey is to identify innovations and leading-edge practices in member engagement. Define…
Organizational Culture and Mission Drives 66% Growth
Organizational Culture and Mission Drives 66% Growth. Associations and Societies are busy revisiting their strategic plans and business models. After all, new paths to member engagement and revenue growth are essential nowadays. While CEOs employ different approaches, one in particular applies culture as a growth accelerant. A.S.P.E.N., the American Society for Parenteral and Enteral Nutrition…
Association Membership Not Growing?
Association Membership Not Growing? With senior management teams developing next year’s budgets, it’s good a time to conduct a survey and assess your associations impact. The results and a competitive market assessment will be helpful in constructing a membership growth strategy. Associations who have not experienced membership growth will find this approach helpful. It will…