Is Association Member Engagement About Selling Stuff? Imagine the discussion that took place when an association’s founders first convened. Did they say: “Let’s go hire some staff and ask them to sell us stuff.” Likely not at all. Why? Intuitively, founders understood that people seek out others who have a common interest, and become most…
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Is Your Association Positioned for the Long Term?
How to engage members has evolved over time, driven by numerous factors as associations and their members navigate the rapids of economic, technological, and political turbulence. Associations experience wide swings between the good times and trying desperately to identify new sources of short term revenues and to be seen as relevant. Today’s Members Corporate and…
eBook: How Associations Magnify Impact & Drive Long Term Value
This eBook highlights key research findings highlighting how Strategic Member Engagement drives operating results. Vertical Leap Consulting, icimo, LLC, and Potomac Core Consulting provide a definitive framework to assist Associations drive impact and long term value with an eBook, “Accelerating Strategic Member Engagement.” The newly released eBook provides Association Executives with core concepts and 9…
Association Members Care About Outcomes
What happens when members don’t feel that they can impact something that they care about? They form their own coalitions, new Associations, and their own on-line communities. Since members care about “outcomes” for themselves, their organizations, their constituencies, and customers, the conversation will need to be changed. Strategic member engagement begins when Associations redirect the…
3 Reasons Why Association CEO’s Must See These Results
3 Reasons Why Association CEO’s Must See These Results.Vertical Leap Consulting, icimo, and Potomac Core Consulting are poised to release results from a groundbreaking Strategic Member Engagement Survey on Wednesday, February 26, 2014. The Survey was conducted between October and November, 2013, with numerous national/international trade associations and professional societies participating. This survey focused on…
Does Your Association Outdistance For Profit Competition?
Does Your Association Outdistance For Profit Competition? At a time when for profit competitors pursue convention & conference space once owned by Associations, CEOs determined to thrive are reinvesting & sharpening their organizational competitive edge. In one case, PMMI www.pmmi.org, the Association for Packaging and Processing Technologies, an organization whose principal source of funding comes from…
3 Strategies Help Association Overcome Shrinking Market
Market consolidation is a reality for many Associations, however, can this powerful global market trend be overcome? NPES, an Association representing over 400 global suppliers of printing, publishing, & converting technologies equipment thinks so. Listen, Visit & Engage Through relentless ROI focus & human connections, Ralph Nappi, President & CEO, along with his team…
Association Develops $1.1 Million Non Dues Revenue Stream
Association Develops $1.1 Million Non Dues Revenue Stream. Data and effective research can help keep organizations on track to provide high impact non dues products & services which advance member business interests. Just ask Victor Parra, President & CEO, United Motorcoach Association who launched www.busrates.com, a lead generation platform that makes their 900 plus members…
2 Strategies Help One Association Deliver 367% Revenue Growth
2 Strategies Help One Association Deliver 367% Revenue Growth. What is clear is that the United Motorcoach Association www.uma.org defines its success to the degree by which they provide products & services which help members enhance their market competitiveness. Over the last sixteen years, UMA’s reputation for helping the industry it represents reflects in its impressive…
1 Industry Association’s Approach to Non Dues Revenue Strategy
1 Industry Association’s Approach to Non Dues Revenue Strategy. Although Boards look for non dues revenue, they in some cases encourage staff to seek industry collaboration as a part of the effort. SPI: The Plastics Industry Trade Association plasticsindustry.org , developed an approach that accomplishes both of these objectives. Collaboration, Industry Advocacy and Revenue Growth Looking to…