The global economy is making a pivot from just in time to just in case and there are opportunities to unleash supply chain innovation. As noted in a USA WIRE article, supply chain innovation is underway. From the private sector all the way to strategic partnerships between Industries and Trade Associations, collaboration and outside the…
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Strategic Partnerships Change the Game for Industries
Some great strategic partnerships were created to weather tough times. COVID-19 was an especially difficult time, impacting profits, workers, families, and the U.S. economy. Most writing on strategic partnerships focuses on how companies have combined their strengths and mitigated their weaknesses to expand customer bases and achieve far more together than they could separately. However,…
Post Midterms: Clarion Call for Industries and Executives
Forty year high inflation, persistent supply chain challenges, a tight employment market, and the threat of increasing global conflict require far different thinking than at any other time in history. Just as necessity is the mother of invention, these hard times break open the door to strategic partnerships between industries and their trade associations. This…
ROI TO R.O.M.E.
ROI TO R.O.M.E. (Return on Member Engagement) At the majority of associations, member engagement takes a back seat to fighting fires and meeting budget expectations. Over time, member dissatisfaction, poor retention, or weak membership growth can prompt boards to ask the tough questions. Proactive In several instances executives are demonstrating the direct linkages between their…
Selling or Engagement?
Selling or Engagement? Engagement drives the association’s business model, while enhancing the association’s influence, prestige, and competitive positioning. Discussions like these can completely change the conversations away from: “what do I get for my dues?” Associations looking to grow revenues and membership and improve engaging instead of selling could better position their organizations for longer…
Game Changing Accelerator
Game Changing Accelerator. How do you build a connected community that positions both your organization and your constituencies for long term success? Having a strategic board to help Associations connect and maintain the member outcome focus can be a game changing accelerator. Strategic Boards Thom Dammrich, President & CEO of Chicago, Illinois based NMMA (National…
Competitive Positioning and Engagement
Competitive Positioning and Engagement. As domestic and international for profit competitors attempt to eat into services and product offerings once only delivered by Associations, Competitive Positioning (http://bit.ly/1g8g1J2) is a must. However, a key first step forward is knowing and understanding member “up at night” issues. Up at Night Issues Whether obtained in surveys, focus groups, interviews,…
Knowledge Sharing And Engagement
Knowledge Sharing And Engagement. In a knowledge economy, it’s all about having just in time sources that help members drive their business and professional outcomes (http://bit.ly/1g8g1J2). With more information and knowledge sharing sources, corporate and individual members can vote with their feet and connect somewhere else. New Norm With today’s new norm, how do Association’s differentiate…
Strategic Association Boards?
Strategic Association Boards? New CEO’s who want their association boards to have a more strategic posture are more likely to be successful if they’ve first demonstrate their business and operations expertise. Having balanced budgets, a focused staff team, and satisfied members help newly minted CEO’s earn the trust they need. Once this is accomplished, they…
Engagement Drives Results
Engagement Drives Results. The degree to which leadership understand and strategize about member issues and engage members in creating new solutions has far greater correlation to the following 3-year operating results: Member Retention, Annual Operating Revenue, Registrations to the Primary Annual Meeting, Annual Revenue from Fee-for-Service Offerings, and Timely Membership Renewals. Research provided through the…