Despite political dysfunction, pressure is increasing for Trade Associations to notch policy wins. Industry Executives are feeling the pinch of higher regulatory costs, and they want their Trade Associations to deliver results regardless of dysfunction. Whether it be in State Capitols or in Washington, DC the challenges are the same. While Trade Associations effectively utilize…
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Trade Association Insights: The only certainty is uncertainty
Trade Associations that utilize uncertainty to evolve their value propositions will be in a much better position to engage their members, grow their membership, and more effectively shape the business environment for the Industry they serve. Based on rapid moving competitive issues, cost pressures and the risk of increased military conflict, Trade Associations have an…
Trade Association Insights: Advocacy, Industry Promotion, & Strategic Partnerships
Advocacy is at the core of every Trade Association Business model. However, Advocacy and how Trade Associations execute their policy and regulatory efforts is rapidly evolving. At a time when Industries most need help, the polarized political environment is stalling forward movement on key policy initiatives. In response, Trade Associations are reimagining their approaches to…
Trade Association Insights on Market Research
As Trade Associations think through how to best address the unknown unknowns, they are using actionable market research. CEOs and staff recognize how busy their members are, and that the key to success is delivering a value imperative that demonstrates how an organization is moving the needle for both their Industry and their company.
Trade Association Insights on Strategic Planning
As corporate budgets tighten, Trade Associations are leaning in and building strategic partnerships with Industries, and they are providing increased member value through their Strategic Plans. In many cases, Strategic Plans serve as a roadmap for how Industry challenges can be overcome and how Trade Associations and Members work together to achieve a more favorable…
2024 Trade Association Strategic Planning Must Align Organizations With Members
Regardless of Company size, there are concerns around a possible economic downturn in 2024. Every Industry is increasing its scrutiny on how they spend time and money on outside resources. This is nothing new as Trade Associations continue to evolve their value imperative. From the Global Pandemic through today, CEO’s are reinventing themselves to look,…
Streamlined Governance Drives Engagement
Board Members need to see the business reason to continue or increase their engagement on a Trade Association Board of Directors. They want their time and money invested in solutions that shape a more favorable business environment. Sometimes complex or even routine Governance gets in the way, and some Board leaders will pull back or…
Unknown Unknowns Reshapes Strategic Planning
CEOs aren’t just focused on the current disruptions anymore, they are leaning in and identifying the unimaginable (unknown unknowns). For company Executives and Trade Association CEOs, it’s imperative to account for the unimaginable, and this happens by incorporating Scenario Planning into Strategic Planning efforts. Scenario Planning broadens Strategic Planning deliberations, and it forces consideration of…
EIFS Industry Thrives on Strategic Partnerships
Strategic Partnerships work and they really matter. In a time of constant change and uncertainty, Industry Executives seek new ways to create a better business environment and drive top line growth. Industries ranging from the Vertical Aviation Industry (Helicopter Association International) to the Frozen Food Industry (American Frozen Food Institute) are building Strategic Partnerships with…
Association Reimagination: Speak From the Voice of Members
What’s clear is that Association Members don’t hesitate to vote with their feet and go somewhere else. Business challenges and an uncertain economy are causing professionals to evaluate how they invest time and money. Recognizing this trend, Boards seize upon the opportunity to reimagine their Association through their Strategic Planning Process. Reimagination occurs through the…