Change Culture, Deliver Value and Grow Associations Every Association needs to add more member value, and, they want to grow revenues. However, they first need to change their culture. Why? Culture is the predominant determining factor that sets the stage for Association growth. If the Association’s culture doesn’t buy the change in focus, it won’t…
Tag: dc association consulting
4 Strategic Steps Associations Can Use to Leverage LinkedIn
4 Strategic Steps Associations Can Use to Leverage LinkedIn Although Job Seekers and Headhunters scour LinkedIn, it can a be a potent platform for Associations. LinkedIn expert Donna Serdula, believes that Associations can leverage this powerful resource to “grow membership and engage members too.” Serdula is Author of the popular book, LinkedIn Makeover: Professional Secrets…
Association Growth Starts With Relevance
Association Growth Starts With Relevance Could anyone in the Association universe imagine the Digital world we live in now? News and information are transmitted in real time. Tweets and instant messages flow on mobile devices. And there are new apps everyday to enhance the user interface. How do Association’s stay relevant with their members? 3…
Association Culture Change Is a Big Deal
Association Culture Change Is a Big Deal As my colleague Beth Doolittle puts it, “Culture is not what we say it is, it is what it is.” The Next Seven Weeks I intend to strip away the mystery of culture and share with you what it is, what creates it, and how to change it…
Association Member Pain Points
Association Member Pain Points. Growth focused Associations utilize data as a foundation to deliver programs and services to members. While member survey outreach varies among Associations, what’s clear is how important this data is in helping organizations assess its uniqueness and relevance. The Technology Association of Georgia, www.tagonline.org, for example, surveys it’s members annually to…
Core Pillars Drive Association Growth
Core Pillars Drive Association Growth. For an Association to grow membership 600% in 8 years means data driven strategies, establishing core connections and member engagement are all part of the equation. For the Technology Association of Georgia, www.tagonline.org, it starts with annual member research, a strong Board of Directors and it’s culture of always looking…
Associations and Leading from Your Heart
Leading from your heart. Growing up we all learned that not everyone could lead. Everyone heard the reference “Many are called but few are chosen” (Matthew 22:14). Time and again many are reminded leadership is special, it means helping people. Organizations including Associations, Community Groups or Political Parties are all important because they had a…
Innovation Author Helps Associations
Innovation Author. John M. Bernard, Chairman and Founder, Mass Ingenuity, www.massingenuity.com will serve as a Contributor on the Potomac Core Consulting Blog. Bernard is also the Author of Business at the Speed of Now. He is also an experienced executive (CEO, SVP Operational Excellence, Founder, Chairman), consultant, speaker and outspoken advocate for the elimination…
Association Growth and Retention
Association Growth and Retention. What’s the most effective road to consistent dues growth? Member Retention. Why? Because member retention reflects the best barometer of value received, member engagement and an Association’s relevance. The most satisfied or dissatisfied members don’t hesitate to share their ROI or their dissatisfaction when they speak with other members, prospective members…
3 Steps to Culture of Innovation at Associations
3 Steps to Culture of Innovation at Associations. Associations face a growing demand to customize programs, benefits and services for members. “Mass Customization” is a reality says John M. Bernard, a noted Author and founder and Chairman of Mass Ingenuity www.massingenuity.com. In his Book “Business at the Speed of Now” Bernard emphasizes that in a…