Is Your Association Focused on Member Outcomes? Members look to their Associations to deliver outcomes that address business and professional challenges. Organizations who are outcome driven effectively transition their focus away from selling and testing products and services to engaging members in things they care most about. The process begins with a highly engaged and strategically…
Tag: dc association consulting
New Engagement Opportunity for Associations?
New Engagement Opportunity for Associations? Global Competition, political turmoil, and the digital economy are creating new opportunities for Associations and Professional Societies. Some organizations are leveraging external challenges to partner with their members to help them achieve business and professional outcomes. This type of “shared outcome” approach can help Associations move the conversation away from…
Association Member Viewing Lens
Strategic Member Engagement: The Association Member Viewing Lens. Nowadays, Executives no longer make membership decisions per se, they make business decisions. The lens in which these decisions are evaluated and made is all about business, professional, and personal outcomes. Associations who align their offerings do so by first understanding member “up at night” issues. “We” …
Does Your Association Board Have A Strategic Focus?
Does Your Association Board Have A Strategic Focus? At a time of unprecedented change, some CEO’s view strategic boards as indispensable and an important driver to the success of an organization. As demographics, technology, the economy, and the nature of commerce rapidly shift from one day to the next, boards with strategic focus could be…
“Outside In” Association Boards?
“Outside In” Association Boards? The overall impact of very highly strategic boards with a high understanding who strategize about the needs of the average member is reflected in Association business model performances. New data from a Strategic Member Engagement Survey shows organizations who are “Outside In” are far more likely to deliver strong performance in…
Knowing Member “Up at Night” Issues Accelerates Association Growth & Positioning
Knowing Member “Up at Night” Issues Accelerates Association Growth & Positioning. Trade Associations and Professional Societies with upward trending 3-year operating results are far more likely to better understand member “up at night” issues and to engage members in acting upon those needs. This and other relevant actionable data was released in a joint survey of 307 Association…
Strategic Member Engagement: Accelerant to Association Membership Growth And Retention
Strategic Member Engagement: Accelerant to Association Membership Growth & Retention A groundbreaking survey on Strategic Member Engagement shows that Trade Associations and Professional Societies reporting upward 3-year operating results are far more likely to have better data about member issues, have a very high level of board understanding and strategizing about the outcomes members seek…
3 Reasons Why Association CEO’s Must See These Results
3 Reasons Why Association CEO’s Must See These Results.Vertical Leap Consulting, icimo, and Potomac Core Consulting are poised to release results from a groundbreaking Strategic Member Engagement Survey on Wednesday, February 26, 2014. The Survey was conducted between October and November, 2013, with numerous national/international trade associations and professional societies participating. This survey focused on…
Does Your Association Outdistance For Profit Competition?
Does Your Association Outdistance For Profit Competition? At a time when for profit competitors pursue convention & conference space once owned by Associations, CEOs determined to thrive are reinvesting & sharpening their organizational competitive edge. In one case, PMMI www.pmmi.org, the Association for Packaging and Processing Technologies, an organization whose principal source of funding comes from…
3 Strategies Help Association Overcome Shrinking Market
Market consolidation is a reality for many Associations, however, can this powerful global market trend be overcome? NPES, an Association representing over 400 global suppliers of printing, publishing, & converting technologies equipment thinks so. Listen, Visit & Engage Through relentless ROI focus & human connections, Ralph Nappi, President & CEO, along with his team…