In the aftermath of the great recession, growing conference attendance has become a herculean task. Tighter travel budgets, greater demand on executives’ time and more competitors are forcing Associations and Societies to modify the way they market conferences. What’s clear is organizations that use a multi-faceted marketing approach are meeting and in some cases exceeding…
Tag: DC association consulting firm
Member Engagement CEO?
Member Engagement CEO? In today’s world the notion of “lead, follow or get out of the way” is a non starter. Durable volunteer armies are built on foundations of connectivity, transparency, collaboration and cooperation. The Member Engagement CEO needs those traits to transform their organizations into “we focused” communities where members impact outcomes. 5 Characteristics…
Member Engagement Community Wanted
Member Engagement Community Wanted Associations and Societies have clear objectives: build volunteer armies and thrive financially in order to support their missions. They can only be successful when their Associations and Societies are seen as opportunities for companies and executives to achieve business, and professional outcomes. With clear objectives, organizations require a path forward, helping them build…
Business Outcome Profile
Business Outcome Profile Getting the final membership commitment is difficult for many Associations. Companies remain uncertain about the economic environment and as a result they remain hesitant when it comes to joining another Association. Despite market resistance, new member growth and positive financial reports are expected at board meetings. CEOs continue to face interesting challenges…
10 Keys Remove Association Culture Change Mystery
10 Keys Remove Association Culture Change Mystery Association Culture change has long been the stuff of hocus pocus and black magic. Many people talk about it, but it seems difficult to find real success stories because the levers of success are less than obvious. What is known is that a direct assault on Association culture…
Managing Teams Through Crisis
Managing Teams Through Crisis Every leader, whether it is in the Association world or any other work arena, must deal with their own version of “chin music.” Even Mike Tyson is right that “Everybody’s got plans, until they get hit.” Unexpected surprises come out of nowhere and sometimes even worse than expected circumstances land in…
Communication Strategies Drive Growth
Communication Strategies Drive Growth As Associations evaluate new paths to member engagement, conference attendance and revenue growth, Communication Strategies must be on the table. Many agree that driving association messaging is especially challenging. After all, the complexities of today’s news cycle clogs Social and Traditional Media lanes like a Long Island Expressway rush hour. While no…
Changing Your Association Management Changes Your Culture
This is the ninth in a series on Association culture, its role, how it is shaped, and how it can be changed. Changing Your Association Management Changes Your Culture As you likely know, the concept of “management as a system” is not commonly talked about even among experienced Association leaders and academics. However, if you…
Association Speed to Market
Association Speed to Market As Associations compete for the seemingly smaller pool of corporate dollars, CEOs, senior managers, and boards want every possible competitive advantage. With Conference and Training vendors fighting for their piece of the pie, they know how to leverage a powerful CRM (Customer Relations Management) and custom databases to get at the…
Great Strategy Deserves Strong Execution
Great Strategy Deserves Strong Execution. After a rough patch, board members are confident that their new strategic plan brings the Association closer to their business objectives. Board leaders are energized too, and they’ve debriefed their CEO and have requested a three year action plan with measurable results. Genius Inventor Thomas Edison knew that transformation required more…