Associations Can Outlast Competitors. In a world where competition moves like the speed of sound, Associations need solid differentiation. Competitive intelligence helps you direct budget investments and keep Association products and services current with member business and professional objectives. 360 Competition New coalitions, and organizations are created almost weekly. Law firms and public relations firms…
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You Want to Grow Association Membership?
You Want to Grow Association Membership? The pressure to increase membership is not going away and neither are the competitive threats. Although some Associations are growing membership and revenue, a high number are not. Many ask, “what are some of the best practices driving membership and revenue growth at other Associations?” Strategy Drives Everything The…
Association Boards Say, “Show Me The Growth”
Associations Boards Say, “Show Me the Growth.” The great recession and its aftermath dealt a powerful blow to Association revenue and membership growth. A number of Associations utilized reserves to navigate through the lean times but Boards want the reserve funds replenished for the next rainy day. Easier said than done? Of course, but the…
Can Associations Outperform For Profit Competitors?
Can Associations Outperform For Profit Competitors? Until recently, Associations competed for membership, product, conference and service dollars in a limited universe. As for profit companies and not for profit organizations scour the landscape to identify and expand into new markets, they are competing head to head with Associations. While different sectors report varying degrees of competition, the…
How One Association Achieved 40% Membership Growth
How One Association Achieved 40% Membership Growth. As Associations continue their struggle to find their membership growth sweet spot, other organizations are discovering a durable path to growth. A case and point is The American Occupational Therapy Association (www.aota.org/) where Fred Somers, their Executive Director, proudly reports 40% cumulative growth. While the numbers are impressive,…
Is Your Association Losing Conference Market Share?
Is Your Association Losing Conference Market Share? In several cases, Associations cite lower attendance, drop in sponsorship and lower net performance. A market trend revealing the rise of for profit competitors is making the conference landscape even more challenging. For profit companies have considerable marketing prowess and are a force to be reckoned with. However,…
4 Pain Point Takeaways
4 Pain Point Takeaways. Regardless of the procedure, Hospital stays are daunting for any patient. A recent experience showed that under the right conditions a patient’s pain expectations can be addressed. Upon discharge it was clear that a chorus of Doctors, Nurses, Physical Therapists, Physicians’ Assistants, hospital staff and volunteers had successfully addressed the patient’s pain…
3 Core Strategies to Win New Members
3 Core Strategies to Win New Members. Long gone are the days when corporations join Associations on the basis of “good citizenship.” The severe downturn resulted in high volume dues reductions and membership cancellations across the board. While some signs in the economy are promising, the recovery is not as robust as many had hoped.…
Is Your Association a Market Leader?
Is Your Association a Market Leader? Legendary business leader and former GE Chairman and CEO Jack Welch said ” if you don’t have a competitive advantage, don’t compete.” Rightly so, Market Leaders consistently leverage their marketing prowess to dominate the sectors in which they serve. Failure to lead and compete effectively will result in a…
Member Perspective: Should We Renew?
On any given day a corporate executive receives a renewal invoice from an Association or a Society. By week’s end, several more renewal invoices cross the same desk. What happens next? It’s critical to know what happens next or chances are a letter of resignation is on the way. In an uncertain economy, corporations and…