Moving away from selling and testing satisfaction with Association “outputs” to engaging members in knowledge sharing and collaboration is crucial. The process begins with a highly engaged and strategically focused Board. Association CEO Moves the Needle Understanding the complexities and realities facing Associations Christopher E. Laxton, CAE, Executive Director, AMDA, www.amda.com,The Society for Post-Acute and…
Tag: DC association consulting firm
Is Your Association Positioned for the Long Term?
How to engage members has evolved over time, driven by numerous factors as associations and their members navigate the rapids of economic, technological, and political turbulence. Associations experience wide swings between the good times and trying desperately to identify new sources of short term revenues and to be seen as relevant. Today’s Members Corporate and…
eBook: How Associations Magnify Impact & Drive Long Term Value
This eBook highlights key research findings highlighting how Strategic Member Engagement drives operating results. Vertical Leap Consulting, icimo, LLC, and Potomac Core Consulting provide a definitive framework to assist Associations drive impact and long term value with an eBook, “Accelerating Strategic Member Engagement.” The newly released eBook provides Association Executives with core concepts and 9…
Association Members Care About Outcomes
What happens when members don’t feel that they can impact something that they care about? They form their own coalitions, new Associations, and their own on-line communities. Since members care about “outcomes” for themselves, their organizations, their constituencies, and customers, the conversation will need to be changed. Strategic member engagement begins when Associations redirect the…
Durability: Association Strategic Member Engagement
Durability: Association Strategic Member Engagement. In a dynamic and rapidly changing global economy, Associations face competition and unpredictable business cycles. Rather than leverage short term sales cycles, some organizations are instead leveraging a longer term value added approach. Strategic Member Engagement is an important resource helping Associations develop long term strategy and effective competitive positioning.…
Getting Association Members to Stay
Getting Association Members to Stay. A lot of factors drive renewals, but what factors determine a decision to resign a membership? It might be perceptions of insufficient value, insufficient connection to business/personal objectives, or possibly an insufficient opportunity to have an impact. In other situations, members may not want bundled packages and they joined for…
Is Your Association Focused on Member Outcomes?
Is Your Association Focused on Member Outcomes? Members look to their Associations to deliver outcomes that address business and professional challenges. Organizations who are outcome driven effectively transition their focus away from selling and testing products and services to engaging members in things they care most about. The process begins with a highly engaged and strategically…
New Engagement Opportunity for Associations?
New Engagement Opportunity for Associations? Global Competition, political turmoil, and the digital economy are creating new opportunities for Associations and Professional Societies. Some organizations are leveraging external challenges to partner with their members to help them achieve business and professional outcomes. This type of “shared outcome” approach can help Associations move the conversation away from…
Association Member Viewing Lens
Strategic Member Engagement: The Association Member Viewing Lens. Nowadays, Executives no longer make membership decisions per se, they make business decisions. The lens in which these decisions are evaluated and made is all about business, professional, and personal outcomes. Associations who align their offerings do so by first understanding member “up at night” issues. “We” …
Does Your Association Board Have A Strategic Focus?
Does Your Association Board Have A Strategic Focus? At a time of unprecedented change, some CEO’s view strategic boards as indispensable and an important driver to the success of an organization. As demographics, technology, the economy, and the nature of commerce rapidly shift from one day to the next, boards with strategic focus could be…