Stimulating Connectedness. Many association executives still yearn for member “loyalty” and have traditionally sought to measure it by retention rates. What does membership loyalty mean? There are very few examples of one-stop shopping. In a knowledge economy, members proactively seek information from many sources. People most value the things in which they personally participate. They…
Tag: DC association consulting firm
ROI TO R.O.M.E.
ROI TO R.O.M.E. (Return on Member Engagement) At the majority of associations, member engagement takes a back seat to fighting fires and meeting budget expectations. Over time, member dissatisfaction, poor retention, or weak membership growth can prompt boards to ask the tough questions. Proactive In several instances executives are demonstrating the direct linkages between their…
Selling or Engagement?
Selling or Engagement? Engagement drives the association’s business model, while enhancing the association’s influence, prestige, and competitive positioning. Discussions like these can completely change the conversations away from: “what do I get for my dues?” Associations looking to grow revenues and membership and improve engaging instead of selling could better position their organizations for longer…
Aligning Infrastructure
Associations are the ideal organizational model to leverage a culture of “we”. But this requires a shift from today’s association structures and processes that are primarily built to push out offerings. Today, staff are reinforced for their efficiency, not for working innovatively with members to create better solutions. Strategic Member Engagement requires aligning infrastructure at organizations…
Game Changing Accelerator
Game Changing Accelerator. How do you build a connected community that positions both your organization and your constituencies for long term success? Having a strategic board to help Associations connect and maintain the member outcome focus can be a game changing accelerator. Strategic Boards Thom Dammrich, President & CEO of Chicago, Illinois based NMMA (National…
Competitive Positioning and Engagement
Competitive Positioning and Engagement. As domestic and international for profit competitors attempt to eat into services and product offerings once only delivered by Associations, Competitive Positioning (http://bit.ly/1g8g1J2) is a must. However, a key first step forward is knowing and understanding member “up at night” issues. Up at Night Issues Whether obtained in surveys, focus groups, interviews,…
Knowledge Sharing And Engagement
Knowledge Sharing And Engagement. In a knowledge economy, it’s all about having just in time sources that help members drive their business and professional outcomes (http://bit.ly/1g8g1J2). With more information and knowledge sharing sources, corporate and individual members can vote with their feet and connect somewhere else. New Norm With today’s new norm, how do Association’s differentiate…
Strategic Association Boards?
Strategic Association Boards? New CEO’s who want their association boards to have a more strategic posture are more likely to be successful if they’ve first demonstrate their business and operations expertise. Having balanced budgets, a focused staff team, and satisfied members help newly minted CEO’s earn the trust they need. Once this is accomplished, they…
Engagement Drives Results
Engagement Drives Results. The degree to which leadership understand and strategize about member issues and engage members in creating new solutions has far greater correlation to the following 3-year operating results: Member Retention, Annual Operating Revenue, Registrations to the Primary Annual Meeting, Annual Revenue from Fee-for-Service Offerings, and Timely Membership Renewals. Research provided through the…
Is Association Member Engagement About Selling Stuff?
Is Association Member Engagement About Selling Stuff? Imagine the discussion that took place when an association’s founders first convened. Did they say: “Let’s go hire some staff and ask them to sell us stuff.” Likely not at all. Why? Intuitively, founders understood that people seek out others who have a common interest, and become most…