Driving Association Revenue Growth. Board Participation is key.Company Executives are busy and in a number of cases expect Association staff to deliver revenue. Yet, there are examples where Board Members are very helpful in driving revenue. In certain situations, Boards help retain and recruit members and sponsors and the results are impressive. Could the paradigm change at…
Tag: dc association consultant
Social Media Connects an Association’s Global Community
Social Media Connects an Association’s Global Community. Many Associations embrace Social Media in order to reach and effectively engage members. Those CEO’s incorporating social media with their overall engagement and incorporating business objectives achieve greater ROI. Through the Strategic Planning Process, the National Investor Relations Institute (NIRI) www.niri.org, identified Social Media as an integral part of…
Core Strategies Drives Association’s New Revenue Growth
Core Strategies Drives Association’s New Revenue Growth Despite increasing competition, political turmoil in Washington, DC, and a slow growth economy Jeffrey D. Morgan, President and CEO, NIRI www.niri.org (National Institute of Investor Relations) reports impressive membership and revenue growth. He points to a “strong Board partnership, measureable member data, core strategies and strong execution” as…
Core Connections can Help Double Association Revenue Growth
Core Connections can help Double Association Revenue Growth Competition squeezing revenue growth at your Association? Seth Godin has the right thought on competition; “…it takes away the requirement to set your own path, to invent your own method, to find a new way.” Associations face competitive pressure from new single issue coalitions and Associations, Law…
Know Pain Points to Drive Association Revenue Growth
Know “Pain Points” to drive Association Growth Maybe Hill Street Blues character Sgt. Phil Esterhaus had it right when he said on every show “Hey, Let’s be careful out there!” Confirming Association renewals and recruiting new members can be as challenging as working a precinct in an iconic television show. However, if we know the…
Can Social Media Drive Association Revenue?
Can Social Media Drive Association Revenue? Yes, but not as a stand alone strategy. Listening, engagement and connection to an Association’s overall strategy is what matters most says Digital Media Expert Jason Langsner. An established web communications professional, he’s accelerated engagement and more than multiplied online communities at B’nai Brith, Georgetown University Alumni Club of…
Assessments Help Deliver Association Growth
Assessments Help Deliver Association Growth Competitive forces and shrinking corporate profits compel today’s Association CEO to redefine relevance. At under performing Associations this means reexamination of programs, staffing, advocacy and conferences. For Stephen M. Renna, CEO of the Commercial Real Estate Finance Council www.crefc.org, a thorough assessment and alignment process opened the door to engaging his…
Culture Can Impede Association Revenue Growth
Culture Can Impede Association Revenue Growth Did you ever wonder how the fictional TV character and Football Coach Eric Taylor delivered football championships at two different high schools? Good leaders know, having the right culture drives strong morale, productivity and performance. In case you are dealing with other priorities, count on board members or a…
Path to Association Growth
Path to Association Growth. We’ve created this blog to provide Association CEO’s and senior managers with a toolkit of strategies and new ideas that lead to growth. My objective is to help you grow your Associations. Fierce Competition Hampers Growth You face increasing competition, your members demand value, and your board leaders demand strong financial performance and advocacy…
Association Membership ROI or Distraction?
Association Membership ROI or Distraction? How did your Association fare on retention and new member growth in 2012? Before end of year, some membership decisions were on-hold, the fiscal cliff among other things were causing companies to hold off renewing or even joining your organization. What did your members decide? It’s connected to whether or not…