Member Engagement: Call to Action. Three organizations, Potomac Core Consulting, Vertical Leap Consulting and icimo are joining forces to conduct a Member Engagement Strategies Survey. Unlike any other to date, the survey focuses on Member Engagement as a game-changing growth strategy. The primary objective of the survey is to identify innovations and leading-edge practices in member engagement.
Define Future Member Engagement Levels
Potomac Core President & CEO Daniel A. Varroney notes “we’ll surface linkages between member engagement practices and an association’s business model.” Vertical Leap President Steve Lane adds “we’ll also discover examples where associations are tracking contribution and collaboration behaviors that are predictive of even stronger levels of future engagement.”
Member Engagement: Call to Action
The online survey is being conducted during October and sent electronically to more than 5,000 Association and Society Executives around the United States.
Bryce Gartner, CEO of icimo notes: “The survey is built around core principles. At the heart of these principles is the Association’s value premise. Associations are positioned to bring together constituencies creating new solutions; driving member value that shapes both industries and professions.”
Potomac Core – Association Consulting, www.potomaccore.com, is a Washington, DC area custom focused one stop shop delivering highest quality growth strategies and solutions to U.S., National, and International Associations and Professional Societies. We help your Association surface actionable, market-based data. Then we create discussions about your member’s business outcomes to align your Association with their business outcomes.
Vertical Leap Consulting, www.verticalleapconsutling.com, is all about growth and positioning strategies for associations and healthcare organizations. Founded in 2002, we are headquartered in the Montgomery County, Maryland suburbs of Washington D.C. We assist executives and boards who face tough challenges and compelling reasons to enhance their organization’s impact.
icimo, www.icimo.com, headquartered in the North Carolina Triangle Area offers software and services that gets any size organization using their data quickly. Our tools combined with training and best practices give clients a jump-start to being data driven, transforming “big data” from buzzword into successful real world strategies for driving results by turning insights into action.
For a free copy of the “Accelerating Strategic Member Engagement” eBook, request your copy at www.potomaccore.com.
