Innovation and ROI Drives Double Digit Association Growth. Revenue growth is challenging in any environment. Regardless, constant innovation helped Gregory Casey, President and CEO, BIPAC http://www.bipac.net/(Business and Industry Political Action Committee) achieve double digit revenue growth and membership growth over the past decade.
Changed the Game
BIPAC delivers grass roots tools to help Corporations and Associations reach public policy goals. However, it is Casey’s persistent focus on maintaining the organization’s relevance with high impact tools that served as a game changer. Testing new technology platforms and always challenging his team to keep looking around the corner reflect the centerpiece of BIPAC’s culture.
Pain Points and Core Connections
BIPAC maintains a crisp focus on how members achieve their business objectives. It’s programs and services connects to and drive business outcomes through grass roots advocacy. The Rule of Thumb applies to BIPAC’s success; the greater the connection to “pain point” issues, the greater the degree of revenue growth.
Utilizing its programs (Prosperity Fund, Prosperity Project, PAC Resources and Political Analysis among others) BIPAC delivers actionable resources to inform and activate employees on priority public policy issues. Through its state deployment partners, BIPAC boasts its “50 State” grass roots capacity for Companies and Association who participate.
Silicon Valley Innovation Culture
Founded in 1963 as the nations’ first business bipartisan and independent political action committee, BIPAC continually evolves. The organization invests and reinvests in new technologies to help Companies and Associations with customized technology solutions to accelerate grass roots policy impact with Congress.
Challenges and Opportunities
Not unlike any other Association or organization, BIPAC too has its share of market impediments. Making complex economic issues relevant to employees can be at times a substantial challenge says Casey. However, by leveraging technology as its most potent asset, they deliver results.
Innovation Drives Double Digit Association Growth
If necessity is the mother of invention, BIPAC is a good example of how innovation can be the mother of double digit growth.
How does your Association apply innovation to deliver new products and services to its members?
Much more on Association Revenue Growth at www.potomaccore.com/blog
