Culture Can Impede Association Revenue Growth
Did you ever wonder how the fictional TV character and Football Coach Eric Taylor delivered football championships at two different high schools? Good leaders know, having the right culture drives strong morale, productivity and performance.
In case you are dealing with other priorities, count on board members or a mentor to suggest you address the internal culture. It’s good advice.
Tips to Drive Culture Change
Checklist:
- Establish a neutral and safe environment. Hire an outside facilitator, they will effectively engage everyone. They will earn credibility and trust as they move the process forward with clarity and purpose.
- Be clear at the start that you want one team applying mutual respect. Everyone helps each other to drive advocacy success, member satisfaction and growth.
- Everyone has equal footing. The entire team is accountable for creating the newly integrated and culture.
- Follow-up is critical. Vision and mission statements, performance objectives, annual compensation assessments reflect the new culture.
- Recognize success at staff meetings. Be generous in your praise, be specific citing how collaboration makes the difference.
Culture Can Impede Association Revenue Growth
Former colleagues reminded me of the culture change and the turnaround performance we achieved. Despite a weak economy we grew membership and revenue. Change was difficult, it included some tough lessons for me too. I’m thankful for what everyone learned in the process.
As CEO’s, we own the culture. If it’s collaborative, respectful and integrated our chances of achieving growth are greater. Will you be tempted to avoid ruffling feathers? Yes and count on it, you will. My advice? Listen to Coach Taylor “… you gotta try. That’s what character is. It’s in the try.”
Free eBook “Accelerating Strategic Member Engagement” is available for all Association Executives at www.potomaccore.com,www.icimo.com, and www.verticalleapconsulting.com.
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