Regardless of Company size, there are concerns around a possible economic downturn in 2024. Every Industry is increasing its scrutiny on how they spend time and money on outside resources. This is nothing new as Trade Associations continue to evolve their value imperative. From the Global Pandemic through today, CEO’s are reinventing themselves to look,…
Category: USNAA
Streamlined Governance Drives Engagement
Board Members need to see the business reason to continue or increase their engagement on a Trade Association Board of Directors. They want their time and money invested in solutions that shape a more favorable business environment. Sometimes complex or even routine Governance gets in the way, and some Board leaders will pull back or…
Unknown Unknowns Reshapes Strategic Planning
CEOs aren’t just focused on the current disruptions anymore, they are leaning in and identifying the unimaginable (unknown unknowns). For company Executives and Trade Association CEOs, it’s imperative to account for the unimaginable, and this happens by incorporating Scenario Planning into Strategic Planning efforts. Scenario Planning broadens Strategic Planning deliberations, and it forces consideration of…
EIFS Industry Thrives on Strategic Partnerships
Strategic Partnerships work and they really matter. In a time of constant change and uncertainty, Industry Executives seek new ways to create a better business environment and drive top line growth. Industries ranging from the Vertical Aviation Industry (Helicopter Association International) to the Frozen Food Industry (American Frozen Food Institute) are building Strategic Partnerships with…
Association Reimagination: Speak From the Voice of Members
What’s clear is that Association Members don’t hesitate to vote with their feet and go somewhere else. Business challenges and an uncertain economy are causing professionals to evaluate how they invest time and money. Recognizing this trend, Boards seize upon the opportunity to reimagine their Association through their Strategic Planning Process. Reimagination occurs through the…