Strategic Member Engagement: Accelerant to Association Membership Growth & Retention A groundbreaking survey on Strategic Member Engagement shows that Trade Associations and Professional Societies reporting upward 3-year operating results are far more likely to have better data about member issues, have a very high level of board understanding and strategizing about the outcomes members seek…
Category: Strategic Planning
3 Goals Transform an Association Business Model
3 Goals Transform an Association Business Model. It’s never easy to embrace the hardships of a historic recession or its aftermath. However Tom Dobbins, President at Arlington, Virginia based American Composite Manufactures Association (http://www.acmanet.org/) (ACMA) seized a key moment in time. Dobbins and his team succeeded in closely aligning their organization with its small and large…
You Want to Grow Association Membership?
You Want to Grow Association Membership? The pressure to increase membership is not going away and neither are the competitive threats. Although some Associations are growing membership and revenue, a high number are not. Many ask, “what are some of the best practices driving membership and revenue growth at other Associations?” Strategy Drives Everything The…
Member Perspective: Should We Renew?
On any given day a corporate executive receives a renewal invoice from an Association or a Society. By week’s end, several more renewal invoices cross the same desk. What happens next? It’s critical to know what happens next or chances are a letter of resignation is on the way. In an uncertain economy, corporations and…
Member Engagement CEO?
Member Engagement CEO? In today’s world the notion of “lead, follow or get out of the way” is a non starter. Durable volunteer armies are built on foundations of connectivity, transparency, collaboration and cooperation. The Member Engagement CEO needs those traits to transform their organizations into “we focused” communities where members impact outcomes. 5 Characteristics…
Great Strategy Deserves Strong Execution
Great Strategy Deserves Strong Execution. After a rough patch, board members are confident that their new strategic plan brings the Association closer to their business objectives. Board leaders are energized too, and they’ve debriefed their CEO and have requested a three year action plan with measurable results. Genius Inventor Thomas Edison knew that transformation required more…
Seeds of Association Growth Inside Strategic Plan
Seeds of Association Growth Inside Strategic Plan Association Executives can rely on their Strategic Plans to direct strategy, staffing and budget investment year over year. The document is developed on a foundation of data driven strategies, core connections and member engagement. Taken together these elements can assist Association’s achieve their mission, satisfy members and sponsors…