Can 1 Core Strategy Reverse One Society’s Fortunes? For SPI, the Society for the Plastics Industry, the 2009 recession presented an open window of opportunity. Data driven strategies, and competitive assessments started the organization’s transformative and difficult process. Embrace the Future SPI’s leadership team seized upon their opportunity to develop what authors Chris Zook and Jim…
Category: Member Engagement
1 New Strategy Revolutionizes Association Member Engagement
1 New Strategy Revolutionizes Association Member Engagement. Implementing a board mandate, Security Industry Association (http://www.securityindustry.org), CEO Don Erickson encourages industry collaboration throughout the Association’s landscape. The strategy is reflected in programs and services and visibly connects the Association’s business model to member business objectives. Financial performance metrics reinforce this approach: retention, new members and event participation…
Association CEO Nails Critical Member Engagement Question
Association CEO Nails Critical Member Engagement Question. As the economy grows at what some economists call a “snail’s pace,” an Association CEO who knows the right question to ask is worth their weight in gold. Just ask Julia Hamm, the energetic and passionate President & CEO of a dynamic enterprise, the Solar Electric Power Association www.solarelectricpower.org. In…
3 Critical Member Engagement Questions
3 Critical Member Engagement Questions. While CEOs and senior managers define member engagement differently, they all agree it’s an important component of their future strategy. With ongoing Washington, DC gridlock and a low growth economy, Associations and Societies see member engagement as an opportunity to best connect members to their organizations. Have You asked the…
Member Engagement: Call to Action
Member Engagement: Call to Action. Three organizations, Potomac Core Consulting, Vertical Leap Consulting and icimo are joining forces to conduct a Member Engagement Strategies Survey. Unlike any other to date, the survey focuses on Member Engagement as a game-changing growth strategy. The primary objective of the survey is to identify innovations and leading-edge practices in member engagement. Define…
Association Membership Not Growing?
Association Membership Not Growing? With senior management teams developing next year’s budgets, it’s good a time to conduct a survey and assess your associations impact. The results and a competitive market assessment will be helpful in constructing a membership growth strategy. Associations who have not experienced membership growth will find this approach helpful. It will…
Member Engagement Drives Revenue
Member Engagement Drives Revenue. Associations continue to leverage Member Engagement as part of a long term strategy that secures and grows their revenue base. In order to add heft to their efforts, some CEOs utilize data driven strategies to guide investment of budget resources and staff time. At NIRI, the National Investor Relations Institute for…
Want Association Revenue Growth in 2014?
Want Association Revenue Growth in 2014? Association CEO’s and the senior management teams are looking ahead. Budget discussions are underway and board leadership wants to see an Association revenue growth budget. Corporate profitability is rebounding and the expectation is that Associations too will achieve the same level of robust growth. What can Associations do to…
Can Associations Outperform For Profit Competitors?
Can Associations Outperform For Profit Competitors? Until recently, Associations competed for membership, product, conference and service dollars in a limited universe. As for profit companies and not for profit organizations scour the landscape to identify and expand into new markets, they are competing head to head with Associations. While different sectors report varying degrees of competition, the…
How One Association Achieved 40% Membership Growth
How One Association Achieved 40% Membership Growth. As Associations continue their struggle to find their membership growth sweet spot, other organizations are discovering a durable path to growth. A case and point is The American Occupational Therapy Association (www.aota.org/) where Fred Somers, their Executive Director, proudly reports 40% cumulative growth. While the numbers are impressive,…