“Outside In” Association Boards? The overall impact of very highly strategic boards with a high understanding who strategize about the needs of the average member is reflected in Association business model performances. New data from a Strategic Member Engagement Survey shows organizations who are “Outside In” are far more likely to deliver strong performance in…
Category: Association Growth Strategies
Strategic Member Engagement: Accelerant to Association Membership Growth And Retention
Strategic Member Engagement: Accelerant to Association Membership Growth & Retention A groundbreaking survey on Strategic Member Engagement shows that Trade Associations and Professional Societies reporting upward 3-year operating results are far more likely to have better data about member issues, have a very high level of board understanding and strategizing about the outcomes members seek…
Association Develops $1.1 Million Non Dues Revenue Stream
Association Develops $1.1 Million Non Dues Revenue Stream. Data and effective research can help keep organizations on track to provide high impact non dues products & services which advance member business interests. Just ask Victor Parra, President & CEO, United Motorcoach Association who launched www.busrates.com, a lead generation platform that makes their 900 plus members…
2 Strategies Help One Association Deliver 367% Revenue Growth
2 Strategies Help One Association Deliver 367% Revenue Growth. What is clear is that the United Motorcoach Association www.uma.org defines its success to the degree by which they provide products & services which help members enhance their market competitiveness. Over the last sixteen years, UMA’s reputation for helping the industry it represents reflects in its impressive…
3 Ways One Association Thrives In A Shrinking Industry
3 Ways One Association Thrives In A Shrinking Industry. Industry consolidation, a byproduct of global competition, can sometimes hamper an Association as it tries to secure the resources it needs to advocate effectively for it’s members. However, for organizations like the American Coatings Association, http://paint.org/, a consistent mission focus helps to satisfy and engage members…
Can 2 Pain Point Strategies Drive One Society’s Revenue Growth?
Can 2 Pain Point Strategies Drive One Society’s Revenue Growth? Pain point strategies continue to help Associations and Societies deploy services that help companies survive and thrive. Just ask Lawrence D. Sloan, President & CEO, Society of Chemical Manufacturers & Affiliates (SOCMA)( http://www.socma.com/). From his arrival at the 200+ member specialty chemical manufacturing organization through today, Sloan…
3 Goals Transform an Association Business Model
3 Goals Transform an Association Business Model. It’s never easy to embrace the hardships of a historic recession or its aftermath. However Tom Dobbins, President at Arlington, Virginia based American Composite Manufactures Association (http://www.acmanet.org/) (ACMA) seized a key moment in time. Dobbins and his team succeeded in closely aligning their organization with its small and large…
Association CEO Nails Critical Member Engagement Question
Association CEO Nails Critical Member Engagement Question. As the economy grows at what some economists call a “snail’s pace,” an Association CEO who knows the right question to ask is worth their weight in gold. Just ask Julia Hamm, the energetic and passionate President & CEO of a dynamic enterprise, the Solar Electric Power Association www.solarelectricpower.org. In…
Organizational Culture and Mission Drives 66% Growth
Organizational Culture and Mission Drives 66% Growth. Associations and Societies are busy revisiting their strategic plans and business models. After all, new paths to member engagement and revenue growth are essential nowadays. While CEOs employ different approaches, one in particular applies culture as a growth accelerant. A.S.P.E.N., the American Society for Parenteral and Enteral Nutrition…
Association Membership Not Growing?
Association Membership Not Growing? With senior management teams developing next year’s budgets, it’s good a time to conduct a survey and assess your associations impact. The results and a competitive market assessment will be helpful in constructing a membership growth strategy. Associations who have not experienced membership growth will find this approach helpful. It will…