Innovation Author. John M. Bernard, Chairman and Founder, Mass Ingenuity, www.massingenuity.com will serve as a Contributor on the Potomac Core Consulting Blog. Bernard is also the Author of Business at the Speed of Now. He is also an experienced executive (CEO, SVP Operational Excellence, Founder, Chairman), consultant, speaker and outspoken advocate for the elimination…
Category: Association Growth Strategies
Association Growth and Retention
Association Growth and Retention. What’s the most effective road to consistent dues growth? Member Retention. Why? Because member retention reflects the best barometer of value received, member engagement and an Association’s relevance. The most satisfied or dissatisfied members don’t hesitate to share their ROI or their dissatisfaction when they speak with other members, prospective members…
3 Steps to Culture of Innovation at Associations
3 Steps to Culture of Innovation at Associations. Associations face a growing demand to customize programs, benefits and services for members. “Mass Customization” is a reality says John M. Bernard, a noted Author and founder and Chairman of Mass Ingenuity www.massingenuity.com. In his Book “Business at the Speed of Now” Bernard emphasizes that in a…
Innovation Drives Double Digit Association Growth
Innovation and ROI Drives Double Digit Association Growth. Revenue growth is challenging in any environment. Regardless, constant innovation helped Gregory Casey, President and CEO, BIPAC http://www.bipac.net/(Business and Industry Political Action Committee) achieve double digit revenue growth and membership growth over the past decade. Changed the Game BIPAC delivers grass roots tools to help Corporations and Associations…
Driving Association Revenue Growth
Driving Association Revenue Growth. Board Participation is key.Company Executives are busy and in a number of cases expect Association staff to deliver revenue. Yet, there are examples where Board Members are very helpful in driving revenue. In certain situations, Boards help retain and recruit members and sponsors and the results are impressive. Could the paradigm change at…
Social Media Connects an Association’s Global Community
Social Media Connects an Association’s Global Community. Many Associations embrace Social Media in order to reach and effectively engage members. Those CEO’s incorporating social media with their overall engagement and incorporating business objectives achieve greater ROI. Through the Strategic Planning Process, the National Investor Relations Institute (NIRI) www.niri.org, identified Social Media as an integral part of…
Core Strategies Drives Association’s New Revenue Growth
Core Strategies Drives Association’s New Revenue Growth Despite increasing competition, political turmoil in Washington, DC, and a slow growth economy Jeffrey D. Morgan, President and CEO, NIRI www.niri.org (National Institute of Investor Relations) reports impressive membership and revenue growth. He points to a “strong Board partnership, measureable member data, core strategies and strong execution” as…
Core Connections can Help Double Association Revenue Growth
Core Connections can help Double Association Revenue Growth Competition squeezing revenue growth at your Association? Seth Godin has the right thought on competition; “…it takes away the requirement to set your own path, to invent your own method, to find a new way.” Associations face competitive pressure from new single issue coalitions and Associations, Law…
Know Pain Points to Drive Association Revenue Growth
Know “Pain Points” to drive Association Growth Maybe Hill Street Blues character Sgt. Phil Esterhaus had it right when he said on every show “Hey, Let’s be careful out there!” Confirming Association renewals and recruiting new members can be as challenging as working a precinct in an iconic television show. However, if we know the…
Can Social Media Drive Association Revenue?
Can Social Media Drive Association Revenue? Yes, but not as a stand alone strategy. Listening, engagement and connection to an Association’s overall strategy is what matters most says Digital Media Expert Jason Langsner. An established web communications professional, he’s accelerated engagement and more than multiplied online communities at B’nai Brith, Georgetown University Alumni Club of…