Are your board members laser focused on their mobile devices during board meetings? Is there a sense of restlessness at your executive committee and full board meetings? Odds are high that your board members are either preoccupied with business challenges or just plain bored with discussions on Association strategies. One way or another, they might…
Category: Association CEO Best Practice Interviews
Association Outside In Case Study
If your members face top line growth challenges, generational transfer issues, and evolving consumer expectations, how can your Association support member success? Through a strategic planning process that transforms your organization from an inside out focus to an outside in focus. The process starts with a highly engaged and strategically focused board and concludes with…
Association Innovation Delivers Growth
Association Innovation Delivers Growth What capabilities should your association have in order to deliver revenue growth and strong retention? In the Strategic Member Engagement Survey, Associations & Professional Societies reporting upward 3-year operating results are far more likely to have a very high level of board understanding and strategizing about the business and professional outcomes…
Driving Member Business Outcomes
Driving Member Business Outcomes Can an Association transform itself and become a strategic business partner to the very members they serve? The International Association of Refrigerated Warehouses (IARW) did as much through an intensive strategic planning process. Seeking to understand their impact on their member business outcomes, the Association initiated the process with Board Interviews…
Innovation & Association Relevance
When is the timing right to embrace innovation and change at your Association? Some argue that with an improved economy its best to leave well enough alone. Maybe, no. The real question? How well are you positioned to help your member’s achieve their business outcomes in a time of dramatic innovation and change?
Is Your Association Inside Out?
Recently reported economic expansion reflects only one part of an evolving and complex business environment. Cyber threats, disruptive technologies, innovations and social media, an aging workforce, and talent gaps weigh heavily on corporate bottom lines. According to a McKinsey December 2014 Global Survey, “geopolitical concerns remain paramount as a risk to growth for executives whose…
Will Engagement Change the Association Conversation?
Moving away from selling and testing satisfaction with Association “outputs” to engaging members in knowledge sharing and collaboration is crucial. The process begins with a highly engaged and strategically focused Board. Association CEO Moves the Needle Understanding the complexities and realities facing Associations Christopher E. Laxton, CAE, Executive Director, AMDA, www.amda.com,The Society for Post-Acute and…
Association Members Care About Outcomes
What happens when members don’t feel that they can impact something that they care about? They form their own coalitions, new Associations, and their own on-line communities. Since members care about “outcomes” for themselves, their organizations, their constituencies, and customers, the conversation will need to be changed. Strategic member engagement begins when Associations redirect the…
Durability: Association Strategic Member Engagement
Durability: Association Strategic Member Engagement. In a dynamic and rapidly changing global economy, Associations face competition and unpredictable business cycles. Rather than leverage short term sales cycles, some organizations are instead leveraging a longer term value added approach. Strategic Member Engagement is an important resource helping Associations develop long term strategy and effective competitive positioning.…
New Engagement Opportunity for Associations?
New Engagement Opportunity for Associations? Global Competition, political turmoil, and the digital economy are creating new opportunities for Associations and Professional Societies. Some organizations are leveraging external challenges to partner with their members to help them achieve business and professional outcomes. This type of “shared outcome” approach can help Associations move the conversation away from…