1 New Strategy Revolutionizes Association Member Engagement. Implementing a board mandate, Security Industry Association (http://www.securityindustry.org), CEO Don Erickson encourages industry collaboration throughout the Association’s landscape. The strategy is reflected in programs and services and visibly connects the Association’s business model to member business objectives. Financial performance metrics reinforce this approach: retention, new members and event participation…
Category: Advocacy
Association Membership Not Growing?
Association Membership Not Growing? With senior management teams developing next year’s budgets, it’s good a time to conduct a survey and assess your associations impact. The results and a competitive market assessment will be helpful in constructing a membership growth strategy. Associations who have not experienced membership growth will find this approach helpful. It will…
Member Perspective: Should We Renew?
On any given day a corporate executive receives a renewal invoice from an Association or a Society. By week’s end, several more renewal invoices cross the same desk. What happens next? It’s critical to know what happens next or chances are a letter of resignation is on the way. In an uncertain economy, corporations and…