Core Connections can Help Double Association Revenue Growth

Core Connections can help Double Association Revenue Growth

Competition squeezing revenue growth at your Association? Seth Godin has the right thought on competition; “…it takes away the requirement to set your own path, to invent your own method, to find a new way.”  Associations face competitive pressure from new single issue coalitions and Associations, Law Firms, and Public Relations Firms. New growth path? Drive Home Core Connections, connect to your member’s business objectives to every program and on every platform.

Link Your Core Connections to Member Pain Points Everywhere

Make it a priority. Display your Association’s commitment to help your members achieve their business objectives. Associations who reflect member concerns increase their competitive position, elevate renewal rates and grow revenues.

Engage your Senior Management team, involve your Board Members and Drive Home your Association’s Core Connections:

  1. Association mission, vision statement and value proposition
  2. Public policy agenda and advocacy programs
  3. Website, new and traditional media, member communications
  4. Conferences and educational programming
  5. Peer to peer best practice sharing
  6. Membership recruitment and retention
  7. Organizational structure, performance objectives and compensation programs

Core Connections Work

Associations linking to member business objectives see results:

  • New member revenues grew almost $2 million in revenue in a two year window.
  • Renewals delivered over 90% retention
  • Key CEO’s agreed to participate on an Association’s Board of Directors

Core Connections can Help Double Association Revenue Growth

It’s a safer bet that renewal conversations and new member recruitment meetings become a lot easier if Associations reflect Core Connections.

Seth Godin nails it. Associations should set their own path and find a new way.

core connectionsFree eBook “Accelerating Strategic Member Engagement” is available for all Association Executives at www.potomaccore.com,www.icimo.com, and www.verticalleapconsulting.com.

By Dan Varroney

3 decades of experience working with multiple Industries and understanding different Association challenges by helping build strategies that add long term value. Comprehensive understanding of Associations, as Senior Vice President for the National Association of Manufacturers’ National Membership & Grass Roots operation, as President of the American Solutions Advocacy organization, & as President and CEO of the Association for Corporate Growth. Considerable background on impact of legislative and regulatory policy on Industries, has provided analysis on economic performance and M&A trends in outlets that include CNBC, CNBC Europe, Fox News, Fox Business, Dow Jones Marketwatch, Bloomberg, and the BBC. Strategic perspectives are frequently sought out by CEO Update, a leading source for Association news and information. Authored over 145 blog articles on Strategic Planning & Member Engagement. Facilitates knowledge sharing among forty -five Association CEO’s at the Growth Strategies & Member Engagement Forum.  Served as a member of the Prince William County, Virginia Strategic Business Planning Team. District Three Councilman in the Village of Palatine, Cook County, Illinois, twenty one years. B.A. in American History from the Catholic University of America, Washington D.C. and earned a Certificate from the Yale School of Management, New Haven, Connecticut in Leadership and Team Effectiveness. Member of the American Society of Association Executives (ASAE).