Association CEO Nails Critical Member Engagement Question. As the economy grows at what some economists call a “snail’s pace,” an Association CEO who knows the right question to ask is worth their weight in gold. Just ask Julia Hamm, the energetic and passionate President & CEO of a dynamic enterprise, the Solar Electric Power Association www.solarelectricpower.org. In the three year window, between 2009-2011, SEPA membership grew 50%.The industry Trade Show (SEPA partners with the Solar Industry Association) blossomed from 1,100 attendees in 2004 to 25,000 in 2010.
One Critical Member Engagement Question
“From a member perspective, does your Association bring together constituencies creating new solutions; driving member value that shapes both industries and professions?” Serving a combined national membership of Solar Industry Companies (manufacturers, project developers and finance firms) and Electric Utilities, SEPA leverages its strategic plan to deliver products and services shaping Solar Industry acceptance and business success.
Listen, Learn & Lead
Annual member surveys and “going deep” inside member companies to best understand how the organization can deliver value aligns SEPA closely with its dues payers. Programs including: Solar Power International, The Solar Industry Member Advisory Council (SIMAC), The Utility Solar Conference forum for utilities, One Hour Monthly webinars & Fact Finding Missions attract strong participation and reinforce the Association’s solid value proposition.
Association CEO Nails Critical Member Engagement Question
With her strong staff team, board of directors and 900 members , SEPA Chief Executive Julia Hamm knows the one critical question. More importantly, the strong performance confirms she also knows the answer.
For a free copy of the “Accelerating Strategic Member Engagement” eBook, request your copy at www.potomaccore.com.
