3 Critical Member Engagement Questions. While CEOs and senior managers define member engagement differently, they all agree it’s an important component of their future strategy. With ongoing Washington, DC gridlock and a low growth economy, Associations and Societies see member engagement as an opportunity to best connect members to their organizations.
Have You asked the 3 Critical Questions?
Peter Drucker notes “My greatest strength as a consultant is to be ignorant and ask a few questions.” When it comes to Member Engagement, knowing the right questions to ask is mission critical to accelerating participation and growing revenue:
- Has your Association surfaced linkages between its member engagement practices and its business model?
- Does your organization track contribution and collaboration behaviors that are predictive of even stronger levels of future engagement?
- From a member perspective, does your Association bring together constituencies creating new solutions; driving member value that shapes both industries and professions?
Answers to these three questions could provide key data that could better link organizations with their market place. However, knowing what the broader Association community is applying effectively would also be useful.
3 Critical Member Engagement Questions
The recent Federal Government shutdown is a reminder on how complex the Association marketplace is nowadays. Asking the right questions and having survey data will provide clarity as senior managers prepare and finalize their 2014 budget proposals.
For a free copy of the “Accelerating Strategic Member Engagement” eBook, request your copy at www.potomaccore.com.
